ROYAL OAK, Michigan — For generations of Metro Detroit families, Sign of the Beefcarver offered a familiar comfort: a tray sliding along a cafeteria line, roast beef carved to order, mashed potatoes and gravy, and a slice of pie waiting at the end.
Now, the restaurant that outlasted the rest of its chain is reportedly preparing to serve its final meals.
A farewell statement attributed to the owners says the last Sign of the Beefcarver, on Woodward Avenue in Royal Oak, will close Sunday, October 25. The statement cites rising food costs, particularly roast beef, continuing financial losses and difficulties recovering from the pandemic.
If the closing proceeds as announced, it will bring an end to a restaurant tradition dating to 1957—and to a business that survived expansion, corporate ownership, a trademark battle and a devastating fire.
A Familiar Place Along Woodward
The original restaurant opened in November 1957 on the east side of Woodward, north of Eleven Mile Road, under the name Sign of the Beefeater.
Its formula was straightforward: serve substantial, familiar meals in a welcoming colonial setting, with cafeteria efficiency and a personal touch. Customers selected their food along the serving line, then staff helped carry their trays to the table.
Hand-carved beef, homemade soups, vegetables, baked goods and classic desserts became its trademarks. A fireplace and colonial furnishings gave the place a character somewhere between a cafeteria and a family dining room.
There was no need to study an unfamiliar menu or wonder what kind of experience awaited inside. The appeal rested in knowing.
For customers who first visited with parents or grandparents, returning could mean revisiting a family ritual as much as ordering dinner.
From One Restaurant to a Regional Chain
Founded by Jack Joliat and Bob LaJoie, the business grew from its Royal Oak beginnings into a recognizable regional chain. Two additional restaurants opened in 1966, and by 1972 there were eight Metro Detroit locations.
That year, Montgomery Ward acquired the company. Under the department store retailer’s ownership, eight more restaurants were added, including four in the Chicago area.
Expansion brought the concept to more customers, but the original Woodward location remained the place where its story began. The Royal Oak Historical Society identifies it as the city’s oldest restaurant.
The Name Changed, but the Roast Beef Stayed
The transition from Beefeater to Beefcarver resulted from a trademark dispute with the company behind Beefeater Gin.
The dispute culminated in a judgment requiring a new name, and the restaurant became Sign of the Beefcarver in 1979. Around the same period, Montgomery Ward exited the business, and a management group led by Joliat reacquired the chain. The Chicago restaurants were closed as the company refocused on Metro Detroit.
For longtime customers, the new name did little to alter the restaurant’s identity. The carving station, comfort food and colonial atmosphere remained the heart of the experience.
A Fire Nearly Ended the Original
On December 9, 1984, a major fire severely damaged the Royal Oak restaurant.
The owners rebuilt, and the restaurant reopened in September 1985. For the original location, it was a second beginning—one that allowed another generation of customers to discover the business.
The rebuilding also became part of its larger story of endurance. A restaurant that could have disappeared in the mid-1980s instead remained on Woodward for decades afterward.
The Chain Shrinks to Its Starting Point
Eventually, declining business and changing dining habits took their toll on the chain.
The Dearborn restaurant’s closure in June 2018 left Royal Oak as the final location. Dearborn had operated on Michigan Avenue since 1967; contemporary reporting cited declining sales and the sale of its building for redevelopment.
The chain’s history had come full circle. Its first restaurant was now its last.
For the following years, the Woodward location carried the entire Beefcarver tradition: the food, the familiar service and the memories attached to restaurants that had already disappeared.
Owners Cite Costs and Pandemic Aftereffects
In the farewell statement provided for this article, the owners describe a business that can no longer absorb its operating losses while keeping meals affordable.
They point particularly to the price of roast beef—the product central to both the menu and the restaurant’s name. They also attribute the restaurant’s struggles to pandemic shutdowns, difficulty attracting customers afterward and government policies they consider burdensome.
Those explanations represent the owners’ account. The statement does not include financial records or identify the specific government policies involved.
Its central message, however, is clear: the owners say the balance between operating costs and the value they want to offer customers has become unsustainable.
“We sincerely THANK YOU FOR SEVENTY YEARS of loyal and faithful support for The Beefcarver!” the statement reads.
The owners also express the hope that the restaurant has given families years of happy meals and memories.
Although the statement describes 70 years of operation, the November 1957 opening places the restaurant just short of its 69th anniversary this October—nearly seven decades of history.
More Than a Final Meal
A restaurant’s closing can be measured in sales, expenses and the number of locations remaining. Its place in a community is harder to calculate.
At Sign of the Beefcarver, that place was built through repetition: the same trip along Woodward, the same favorite entrée, the same decision over dessert, the same familiar surroundings.
Its reported closing would mean losing one more place where Metro Detroit’s past remained part of everyday life.
For customers planning a farewell visit, the statement identifies Sunday, October 25, as the intended final day at 27400 Woodward Avenue in Royal Oak. Customers should confirm plans directly with the restaurant at 248-546-7888.
For nearly seven decades, families came through its doors for dinner. What many will remember longest is who sat across the table.











